Snap Inc. filed to go public today, and part of the paperwork involved in setting up its initial public offering includes visual descriptions of how the Snapchat app actually works. This is neat development, if only because Snap has long prized its obtuse design as a hip badge of honor for younger smartphone owners. Now, these illustrations are offering a fascinating inside look at how every facet of Snapchat is built and to what end. It will surely be useful for the many Wall Street investors who have likely never used Snapchat and would be incapable of wrapping their heads around it even if they tried.For all the flak CEO Evan Spiegel and crew have gotten over the years for “bad design” or “crappy UI,” these descriptions also make clear that every part of the app has a distinct purpose and every screen a carefully constructed layout. Here, for instance, is how Snapchat constructs its home screen, which notably was the first mainstream social app to open straight into a camera:
Credit: Snap Inc
It’s also a testament to the ever-expanding complexity of the app that Snap put together multiple versions of these diagrams to fully explain every bit of the software. There’s illustrations detailing how lenses work, including sponsored lenses from companies like Taco Bell. There’s also detailed breakdowns of the “send to…” screen and the chat window.
Here’s the rest of the illustrations found in Snap’s S-1 filing, which you can read in full here.
Snapchat has decided to go ahead and make stalking your ex / crush / friends / everyone else that bit easier by introducing a new search function.
The tech company has added a universal search bar where users can search through the entire app, it will be launching today for some people on Android and rolling out soon to all iOS and Android users.
Using the search bar will make it easier to bring up friends, groups, publishers on Discover and Our Stories and it lets you dig out the best content and conversations from the app.
For the app, this feature could translate to monetisation according to TechCrunch, who said: “With universal search also comes new revenue opportunities. Snapchat could potentially let advertisers pay for sponsored placement atop search results, or as suggestions in the search interface.
“This could allow Snapchat to directly monetize the desire of brands to build an audience on its network. When asked if ads were coming to search, the company declined to comment on future plans.”
For anyone who’s reading this who has loaded up the app and is still wondering what the hell I’m on about, the search bar – if your app has been updated – will be located at the top of the app.
When you get ready to type into it, the rest of your screen will show a “Quick Chat” section with Bitmoji of accounts you frequently interact with, “Groups” further below that, and “New Friends.”
Sounds rad, get snapping…